I read in the New York Times last week about the Chilean movie NO, a film based on the successful upset effort to force General Pinochet from power in his country. (NO has been nominated for Best Foreign Film and I must warm my readers that it is rated R, probably for political violence, and is also Spanish with English subtitles.) I was immediately fascinated by the use of advertising to advance the cause of liberty. (While I think Pinochet does not get enough credit for such things as the successful privatization of their social security program in Chile and his coup to overthrow the Marxist Allende government that could well have turned communist [And I can guarantee more than 3000 would have died in that revolution!]; I certainly agree Pinochet was no saint.)
Try this from the trailer for NO:
“We’re using advertising language, but building a political concept behind it.”
Here’s a summary of why I like NO [from the NYT]:
Written by Pedro Peirano and based on “El Plebiscito,” a play by Antonio Skármeta, the Chilean novelist and a former exile, the movie tracks Rene as he wrangles the idealists coordinating the campaign, brainstorms with admen colleagues and, with them, creates the advertisements — each side has 15 minutes a day for a month to make its case on TV — to persuade Chileans to vote no. For the political idealists the campaign promises an end to tyranny and a democratic future. For Rene, at least initially, the No vote, with the freedom it promises, is just another consumer product, one that during the campaign he will transform from a want into a need with rainbows, white-faced mimes, dancing girls, smiling children, a basket of baguettes and a catchy jingle: “Chile, happiness is coming!”
The trailer sounds like a documentary (here it is) but I think we liberty activists should see it. Think about how we could place the concepts of liberty before the people. One strength of both Ron Paul campaigns is the use of new media such as money bombs, the Internet and social media to rouse and unite liberty activists to action. And we won battles in state party conventions even though many of our wins were taken from us.
Concepts such as more of our own money in our pockets, our Constitutional rights being protected by a sovereign, constitutional government, no more feel-good unnecessary wars, or women drafted, surpluses not deficits and debt, liberty to make our own decisions as adults as long as others are not hurt. Why not? “America, happiness is coming through liberty!”
The contrary is certainly done regularly: On NCIS LA tonight (2/19), the NDAA was actually invoked to force a US CITIZEN to renounce his right to remain silent (or he goes to Gitmo!) so that supposedly national security is being protected and that is portrayed as necessary to protect the nation from terrorism! Are the American people cheering a police state already?
So, what I want to ask is this: Could liberty activists use a advertising method similar to the one in NO to finally appeal to the masses to join our cause? I am impressed with the great documentary, For Liberty, done in regard to the 2008 RP campaign. There is apparently another campaign documentary cited here. I think the right campaign can be made into an ethical ad campaign that will appeal to the masses with the benefits of liberty. I plan to see NO at the Westhampton on or about March 29 and mull on this very thing! Here is the website for NO. Go see NO when it comes to your area.